Northland Properties

As lead Copywriter I was tasked with creating a new tone and voice for all Sandman Hotel, and Sutton Place Hotel properties. The timeline was incredibly tight at just two months, and I delivered on time, and on budget. The sheer volume of new content was extensive—at just over 60,800 words across 64 of their hotel websites. I delivered an elevated, conversational, and friendly tone to these well-known Canadian brands. The overall team effort brought this massive, transformational project to light and in turn, it won two 2021 MarCom Awards for Sandman Hotel Group.

The following are snapshots of the new tone and voice for Sandman Signature Calgary Downtown Hotel and The Sutton Place Hotel Vancouver. (*click to enlarge)