ATB Financial
As Senior Copywriter on the Creative Services team I wrote a variety of ad campaigns, two of which are showcased below.
Campaign: New client acquisition featuring a $400 promotion
The brief was straightforward: Speak to potential everyday banking customers and offer the incentive of up to $400 cash back, but be genuine and understanding of their views on banks. The solution: Write the two elements as an equation. (*click to enlarge)
Campaign: ATB Students First Account with $100 promotion
The following is a series targeted at students heading into university. The message was simple: Sign up for this account with zero fees, and get $100 cash back. (*click to enlarge)