WestJet
As a copywriter and content specialist on the fast-paced Creative Services team, I wrote for all areas of the business, including ad campaigns, web content, storytelling for a series of Toronto Blue Jays/WestJet blog posts, and more. Check out some of the work below.
Campaign: Recruitment for WestJet Encore Direct Entry Captains
My art director and I put this campaign together under a tight timeline of three days. The recruitment team was so pleased with what we produced, they used all four executions rather than just one.
(*click to enlarge)
Toronto Blue Jays/WestJet partnership
WestJet is an official partner of the Toronto Blue Jays. As lead copywriter on everything Blue Jays/WestJet, I wrote a series of blog posts. Below are snapshots of some of the posts I wrote (full versions available upon request). Plus, a custom page on WestJet’s site announcing the continuation of the partnership. (*click to enlarge)
New destination campaign: Boston (BOS)
What better way to announce flying to Boston than writing in a Boston accent? This particular billboard was one in a series which ran in Toronto and the surrounding area. (*click to enlarge)